IdeaStar: The Flipside. Please enjoy a taste of our off-beat humor and observations about life in particular as we chronicle the events, adventures and good deeds of IdeaStar in this blog. IdeaStar is a full-service Web development firm in Cleveland and while we do some very serious work for our customers we also have a lighter side (that's what keeps us going).

Thursday, May 01, 2008

Mike Wise Wows 'Em at The Web Association

IdeaStar's own Mike Wise was among the speakers discussing The Evolution of Digital Content at the April 29 meeting of the Cleveland Web Association. Mike is our Vice President of Insurance Technologies, guiding IdeaStar insurance clients through the process of Web enabling their products and procedures. Mike's main point? All content on the Web must be "engaging, engaging, engaging" to be of value.

Mike brought his own cheering section, including IdeaStar's James Polak, Whitney Zunic, Becky Lovejoy and Andi Hoppes. Steve Lamb and Jon Vokes were working the cameras. They, of course, gave him a standing ovation.